![CWJ-Cover.jpg](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1652759599558-SIU47U25WDZ1GJGNW8GJ/CWJ-Cover.jpg)
CWJ Cold Brew
A branding project for Commonwealth Joe’s line of cold brew. Aimed to be paired visually with the parent brand, this eventually evolved from just a logo to a universe of assets making up a sub-brand. We created a “cold brew trike,” muscled the new brand into graphics for offices, designed kegs, growlers, marketing materials and more.
![Relate To The Parent Logo, Attract A Different Demographic](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1605845719492-ONZBBC21HJHQ6RANXCHE/Nitro-Mark.jpg)
Relate To The Parent Logo, Attract A Different Demographic
![Main-Lockups.jpg](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1605845719381-5BKZKAM91NR6GO8NWXSL/Main-Lockups.jpg)
![Brew-Slow.jpg](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1605845717306-12TIBQ3HEJI0XIUUG8IZ/Brew-Slow.jpg)
![Cups.jpg](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1605845718337-RGI7SOSV0RU79T8G6EYE/Cups.jpg)
![Office-Cold-Brew.jpg](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1605845720945-H13CD4J1XI6ZVHHKCY7K/Office-Cold-Brew.jpg)
![Cold-Brew-Trike.jpg](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1605845718498-EZUS94I2ADYL66YLZDKR/Cold-Brew-Trike.jpg)
![Tap-Handles.jpg](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1605845723454-5P8ORHHHSSQUIX9ZOYS6/Tap-Handles.jpg)
![Summer-Campaign.jpg](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1605845723719-WCA4HJHSOV5UUOTA63XH/Summer-Campaign.jpg)
![Shirt-Ex.jpg](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1605845721576-SW8HKTMJUQLHACOA1X20/Shirt-Ex.jpg)