![Bank-Locally.jpg](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1652760428633-9H2W9H5QQWNOV2PHGT50/Bank-Locally.jpg)
Bank Locally Campaign
Vibrant and colorful, the bank locally campaign was created to drive interest to community banking, a frequently overlooked sector of banking. With familiar language, whimsical illustrations and patterns, this campaign works to attract a youthful audience and sell the benefits that community banks easily deliver.
![Primary-Logo.png](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1686587692393-8XQXHUIMIX8HG56WWMYN/Primary-Logo.png)
![Primary-Logo-Dark.png](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1686587720963-6S8CWTF7L0XNCJC6YHLL/Primary-Logo-Dark.png)
![Colorways.png](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1686587719341-RG7EMGDE8FTMEO3818TW/Colorways.png)
![Patterns push the assets further and pair easily with the friendly illustrations](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1686587718211-TEXD20OYYPXFWRP833Y7/Pattern-Examples.png)
Patterns push the assets further and pair easily with the friendly illustrations
![OOH.png](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1686587718195-GLQXMZ8ETEKGJQZALLWP/OOH.png)
![Digital-Ads.png](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1686587716742-8K55R6WX9SGL10HY3D6G/Digital-Ads.png)
![Copy-Ex-2.png](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1686587720316-6MV5ZJCLTSV28DXCFYDZ/Copy-Ex-2.png)
![Bus-Stop-Ex.png](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1686587720596-QIROSUHBM6SBJQE3DAND/Bus-Stop-Ex.png)
![Copy-Ex-1.png](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1686587716769-HRUDPZND342VJV26WG6R/Copy-Ex-1.png)
![Billboard-Ex.png](https://images.squarespace-cdn.com/content/v1/5a67f668fe54ef42d1f5c88a/1686587719399-6NE22A6446EIG1TDMS90/Billboard-Ex.png)